our design process


We believe that design when done correctly produces an inclusive and elegant result. We have a simple and highly effective stages that together, address the core fundamentals of creating unique, stylish and usable designs. While the end deliverable is ultimately the design, is it the process in which gets us to a successful launch of a design that makes us both unique and highly effective in this industry.

 


web design process

 

Discovery

This is where we define your brand objectives, target audience, values, mission statement, purpose, message, competitors, competitive edge, ideas, budget, likes and dislikes. You will be required to fill in a form that we will compile into the Creative Brief where we will translate into a creative strategies to achieve your goals.

understanding business | define target market | website objectives | sourcing references

 

Information Design

Here, we begin to fully architect the user-experience. We work to organize the universe of content, content types, content hierarchies and the relationships between these facets of the organization and its constituents, working on sitemaps and the interaction flows of the website.

interaction flows | site mapping | determine site features | formulate meta tags for seo

 

Visual Design

Molding of your inspiration into orginal creations for review. Concept ideas, proposals and design mock ups are produced. The concept brings out the core message of your buiness, geared specifically towards your industry and audience, idealizing into a design that is aesthetically beautiful and effective at the same time.

layout concepts | user interface design | brand identity design

 

Technical Design

Here we develop the full project with unique ideas and timeless designs, keeping in mind the details outlined in the Creative Brief and ensuring that all the project requirements are met.

fast loading site | dynamic features | CSS/HTML/XHTML | database setup | programming | open-source CMS customization | integration with 3rd party systems


Testing & Launch

Unlike most web design companies, we do not stop at the launch of your site, working on methods such as submitting your website to search engines to increase the visibility of your website online.

seo sitemaps | website analytics | search engine submission

 

 


brand design process

 

Conceive

This is where we define your brand objectives, target audience, values, mission statement, purpose, message, competitors, competitive edge, ideas, budget, likes and dislikes. You will be required to fill in a form that we will compile into the Creative Brief where we will translate into a creative strategies to achieve your goals. Afterwards, we immerse ourselves in the materials, performing research to develop a strong base of knowledge which will help us clearly bring forth the character of the brand.
understanding business | define target market | objectives | sourcing references


Research & Brainstorming

Research is conducted focusing on client competition, trends in the market, what sets the client apart, the history of the business, the future, the current brand, and the one aspired towards.
research | brainstorming | sourcing references | sketches

 

Prototype Design

Concept ideas, proposals and design mock ups are produced. The concept brings out the core message of your buiness, idealizing into a design that is aesthetically beautiful and effective at the same time.
concept design | client presentation | review

 

Review & Finishing Touches

After you review the first concepts, we refine the product based on your feedback and our recommendations. We return with a new presentation for further review.
redesign | ammendments | review

 

File Supply

After approval we set the artwork up either in different file formats, or purchase imagery and apply treatments, make it print ready etc, depending on the project.
vector format for logos | pdf format for print